The year-old chain had already raised the hackles of the morality police for a similar ad portraying lesbian moms and for enlisting Ellen DeGeneres as a spokesperson. As implausible as that comment may sound, it does raise a point. Take Schlitz, the most Middle American, straight-guy beer brand ever.
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What is needed to create gay advertising results is gay market insight. We Love to Chat Give us a call, send us an email, fill in your details or drop by for a coffee. Fashionistas: More is spent on fashion and grooming products by gay men than any other demographic. They could be friends, roommates or boyfriends.
More and more brands want the same thing, making their intentions clear with similarly unambiguous advertising. Cultured: LGBT people go to the theatre, visit galleries, and watch films with extraordinary frequency.